Vega is a mobile first media partner helping brands connect, innovate, and craft curated experiences designed for mobile.

Charles Johnson

Founder

Rashi

Art Director

Brittany Johnson

Project Manager

Steven Espaillat

A.I. + Creative Technologist

Brandon Nixon

Strategist

Strategy

Tech

Design

The Book Of HOV is a tribute exhibition at the Brooklyn Public Library, Central Branch, recognizing Shawn “JAY-Z” Carter’s extraordinary journey from Brooklyn’s Marcy Projects to global figure.

We were tasked with creating an AR experience that transcends boundaries, inviting users to step into Tobe’s world and become part of the music like never before. With playable instruments and interactive frames at their fingertips, we allow users to be empowered to explore, create, and connect in ways they never thought possible. More than just a digital recreation it’s a celebration of artistry, innovation, and the power of music to unite.

With our expertise in art directing, 3D modeling and AR development we embarked on an ambitious journey to bring Tobe Nwigwe’s vision and values to life like never before. By creating a fully immersive digital twin of Tobe’s iconic set design meticulously modeled with precision, featuring playable instruments & interactive frames.

Book of HOV

’s next-generation Air Max DNAir, we were brought in to create an immersive augmented reality (AR) experience that would resonate with sneaker enthusiasts and elevate the in-store experience.

We developed an AR installation at the 87th and Dan Ryan Store in Chicago, Illinois, designed to transport customers into the DNAir universe. The installation utilized AR target tracking technology within the store's green room to create interactive and visually compelling content. This content was centered around the themes of evolution and innovation, mirroring the cutting-edge technology embedded in the Air Max DNAir sneakers.

The AR experience was strategically crafted to deepen customer engagement with the Nike brand, enhance product awareness, and drive foot traffic to the store. This event represented a fusion of physical retail and digital interaction, offering customers a unique way to connect with the DTLR and Nike Air Max DNAir brands, while also promoting the new product in an innovative and engaging manner.

DTLR x NIKE AIR MAX DNAIR

 Spring/Summer ‘24 Collection, “HYBRID COWBOY,” by H. Lorenzo content to engage and captivate viewers.

We were given the responsibility to create engaging and captivating content for social media and the web to attract viewers and generate leads. As a result, we produced a CGI fashion film that surpassed H. Lorenzo’s previous viral posts and even helped sell out their “HYBRID COWBOY” collection in less than a week.

Using our extensive knowledge in art direction, 3D modeling, motion graphics, sound design, and video editing, we created an engaging and dynamic CGI fashion film. The film incorporated H. Lorenzo’s values and embodied the essence and depiction of Thug Club’s Spring/Summer ‘24 Collection, “HYBRID COWBOY”.

H.LORENZO + THUG CLUB

We were given the responsibility to create a cohesive brand identity for each cultural moment recognized by Xbox Social Impact (XSI). The identity needed to be flexible, scalable, and clearly representative of the community it celebrated. Our designs were created to resonate deeply with the target communities, ensuring that the content was by the community, for the community.

To expand awareness and engagement, we developed a diverse set of digital assets, including short-form video content for platforms like TikTok, Reels, and YouTube. These assets were designed to create meaningful connections with diverse communities and celebrate cultural moments in an authentic and engaging way.

Tasked with ensuring Xbox's presence during cultural and heritage moments throughout the year, the Xbox Social Impact team aimed to develop energizing and vibrant creative content for 2024, allowing players to celebrate their identities while doing what they love—playing.

XBOX Social Impact

to design visual identities, merchandise, and an engaging digital campaign for their Black & Unlimited Shoutout Tour, celebrating Black creators and entrepreneurs across the country.

The Black & Unlimited Shoutout Tour is an initiative by Walmart aimed at highlighting and supporting Black creators and businesses. Our role extended beyond just visual branding and merchandise design. We developed a cohesive brand identity that was applied across various platforms and items, including apparel and promotional materials distributed during the tour.

To amplify the impact of the campaign, we also created a social CGI campaign and an Augmented Reality (AR) experience. The AR experience was designed to trigger off the merchandise, providing an interactive layer that connected physical items to digital content. This innovative approach allowed attendees to engage with the brand in a dynamic way, blending physical and digital experiences seamlessly.

The social CGI campaign complemented the tour by engaging audiences online, driving awareness and engagement before, during, and after each tour stop. These digital elements helped to extend the reach of the campaign, ensuring that the Black & Unlimited message resonated widely.

The tour made stops at several major events, including the BC Fest, where participants could interact with the brand, purchase merchandise, and celebrate the achievements of Black creators.

WALMART BLACK & UNLIMITED SHOUTOUT TOUR

 to create an AR experience inspired by Intel’s Assistive Context-Aware Toolkit (ACAT) technology. This project aimed to help people with motor-neuron conditions communicate more effectively.

The AR experience leverages Intel’s ACAT technology, which was originally developed to help individuals with limited mobility, such as those with ALS, to communicate and interact with their environment. Our AR application allows users to navigate a curated selection of phrases using simple head movements and compose messages by winking, providing an accessible and intuitive interface for those with motor-neuron conditions.

This innovative approach empowers users with a new way to express themselves, blending cutting-edge technology with empathetic design. The project achieved significant reach, garnering 1.3 million impressions and 150,000 shares, showcasing the impact of technology in enhancing lives.

Intel

We were tapped for Art Direction, Editing, and Motion Design for 

 Strong Black Lead ‘3 Year Anniversary’ campaign. It’s truly a pleasure to be part of something so crucial for an industry giant.

Strong Black Lead is an initiative by Netflix that celebrates Black stories, creators, and experiences on the platform. Launched in 2018, the initiative is more than just a marketing effort; it’s a dedicated platform that amplifies Black voices and offers a space for authentic representation in media. The Strong Black Lead team has consistently worked to create content that resonates deeply with Black audiences, promoting a sense of community and pride.

For the 3 Year Anniversary campaign, we crafted visually engaging content that honored the achievements of Strong Black Lead, while also pushing the creative boundaries of what this platform represents. The campaign was designed to reflect the vibrant, multifaceted nature of the Black experience, which Strong Black Lead continues to showcase through various forms of media including podcasts, video series, and social media content.

Netflix

An immersive photo gallery experience that featured 5 unique AR activation moments and AR-triggered merchandise.


For ComplexCon, we were tasked with creating an engaging and immersive experience that would captivate attendees and blend the physical and digital worlds. We designed a photo gallery featuring five distinct AR activation moments, each uniquely crafted to highlight the intersection of art, technology, and culture.

Users were able to interact with the artwork through their smartphones, revealing hidden layers and animations that transformed their surroundings into a dynamic, interactive environment. This experience also extended to AR-triggered merchandise, offering attendees an innovative way to connect with the event and take a piece of it home.

The results were impressive, with the exhibit generating 60,000 impressions and 10,000 shares, showcasing the power of interactive digital content in creating memorable and shareable moments.

Complexcon

 a detailed AR experience, a fully immersive digital twin of Tobe’s iconic set design featuring playable instruments & interactive frames.

Coachella

 asked us with creating a groundbreaking AR exhibit that showcases emerging upcycle designers with a strong emphasis on sustainable fashion.

We set out to create an AR experience that immerses users in the world of sustainable fashion, transforming each designer's portrait into a unique Meta-verse portal. These portals featured interactive 3D elements that invited users to explore and engage with the designers' innovative approaches to upcycling. This project was more than just a digital showcase; it was a celebration of creativity, sustainability, and the future of fashion.

Leveraging our expertise in AR development, 3D modeling, and art direction, we crafted an exhibit that transcends traditional fashion showcases, offering a fully interactive experience. Users were empowered to discover and connect with each designer's vision in a way that was both engaging and inspiring.

Instagram & Culture Con

, we launched an editorial for the Vega ‘Smart-T’, a product that merges fashion and technology to create an interactive experience.

We crafted a narrative around Kimberly and Ash, exploring their journey of self-discovery within the Metaverse. The editorial visually captured this story, blending futuristic elements with contemporary style. The Vega ‘Smart-T’ is not just a fashion statement; it’s powered by NFC technology, which connects users to a dynamic Augmented Reality (AR) experience that evolves over time.

This innovative approach allowed users to engage with the clothing in a way that extends beyond the physical fabric, offering a seamless integration of digital interaction and fashion. The editorial showcased this synergy, demonstrating how wearable tech can be both functional and expressive.

VEGA SPACE CAPSULE ‘SMART-T'

We were tapped by @youtube to create an AR experience. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque consequat sed mi nec feugiat. Mauris aliquet justo a arcu auctor congue. Nunc dignissim rhoncus auctor. Cras id porttitor neque.

YouTube

Vega, in collaboration with SEED, ventured into the fashion industry by developing an innovative product, the 'Smart-T.' The unique T-shirt, available exclusively at Seedbrklyn, integrated NFC technology and NFTs to provide a dynamic AR experience to customers. This project marked Vega's first official retail partnership and represented an exciting leap into the realm of fashion.

Vega + SEED 'Smart-T'

@nike x @h_lorenzo 

By Your Side (Nepunes Remix)

Kant Die

Like That

Luv & Drugs

Backstreets (Featuring Teezo Touch)

Bane

Night Mode

Enough is Enough

HUSTLER MUZIK 

Slide

Pain 1993

BIGGAVAL

In just 48 hours, we were challenged to craft a Fully AI-generated short film using runway’s AI toolkit:

“

, Inspired by a Baltimore hood legend and set in the year 2125, it follows a hybrid generation, where synthetic biology and neural enhancements are standard. Based in Capital City (formerly Baltimore), the protagonist navigates the underground world of Data trade as he battles the system to protect his family and discovers some special powers along the way. “

Each scene was generated using prompts in MidJourney and then animated using Runway. The aesthetic is heavily trained on the visual language of one of my favorite games “Jet Set Radio” leveraging cel-shading + retro futurism. Comment and follow 

 if you think this should be a series. 💫

Project Start Time 9.14 - 9:00am
Submitted 9.16 - 8:37am

Director, Editor, Prompt engineer, Sound Design: 

VegaTv

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